Former FC Barcelona and Spanish National basketball player, Ferran Martínez, outlines five ways technology has improved sports… Technology has dramatically transformed our society over the past 20-30 years. Between the internet, smartphones, GPS, data analytics, and AI, we have the tools at our fingertips to change any part of society, the economy, or culture that we want. Disruptors, such as Uber and Airbnb, have used this technology to apply elegantly simple solutions to old industry problems to completely reinvent the way they are done.